Home > Uncategorized > Best time to target on-line?

Best time to target on-line?

So digital media response is impacted by time of day as well.  See article. I guess no surprise there?

Or is there?

At one level it seems to make sense that when people are relaxed they are more likely to click on an ad.

On the other hand if you are searching for something and you see a relevant ad won\’t you click, no matter what time of the day?

I think it is the distinction between the active surfer and the passive surfer.

More data is called for before we can reach such conclusions.

Harish

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