Home > Uncategorized > How marketing can help in a recession

How marketing can help in a recession

Good article by Rosabeth Moss Kanter about role of marketing in a recession.

The people you have in your marketing department/function could be critical to your survival, if not success.

Her 5 tips..

1. Increase customer contact and communication

2. Look for new markets now

3. Invest in employee morale

4. Recognise and reward small wins

5.  Stick with your values

Excellent advice as ever.

Harish

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Categories: Uncategorized Tags: ,
  1. Jayshree
    May 4, 2009 at 10:05 am

    Interesting!
    Incidentally there is an interesting website that is specifically dedicated to recession victims.It offers help and discusses all issues related to recession-www.angstcorner.com. It’s worth a visit!

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