Home > Uncategorized > Can you analyse data?

Can you analyse data?

This report suggests that while there is a lot of data available now thanks to the Internet very little of the analytics possible is being done or translated into action.

Reason: Lack of knowledgeable staff.

Opportunity knocking loudly for those who can bridge the data with recommended marketing action.

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Categories: Uncategorized Tags: ,
  1. samirdatar
    May 11, 2009 at 10:08 am

    Hi Harish,

    The problem is that everyone can analyze data (its like advertising… everyone knows what and how of it). And because everyone can.. so everyone does… and what we have then is a mother of an economic slowdown.

    Data has a tendency to be seen the way one wants to see it. Very few can see the truth hidden in rows and columns of excel or the research of the qualitative kinds.

    And many would be grabbing the opportunity you talked about… its quick and analysis that comes out is comfortable for the organizations… in line with what they wanted to see and hear..

    The true analytics person… not wanted

    • harishvasudevan
      May 11, 2009 at 10:20 am

      Hi Samir

      Yes I agree.

      There are two things I believe that need to be considered
      1. Analysing the meaningful information (Have a real life recent anecdote on this that I will post soon)
      2. And using that analysis to meaningul action

      Hence my comment that we need people who can bridge the data to marketing action.

      We have moved from ‘we have no data’ to ‘we have no shortage of data’

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