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The data is the data

One of the most popular retail data stories is…

when analysing the sales data the retailer found that there was a strong correlation between the sales of diapers and sales of beer. After being puzzled by it for a while, shop observation revealed that most purchasers of diapers were fathers on the way home from work. And they ended up picking up a 6 pack of beer as well. Hence the correlation.

That is great news right? You know that chances are when someone comes in to buy diapers, they are likely to buy beer too.

Now comes the decision point.

Do you keep diapers next to the beer? Which is what the retailer mentioned above, apparently did.

Or do you separate the two by some distance, knowing that the father will anyway go to pick up beer, if you separate the two then maybe he will pick up some other stuff as well. Like say Chips, salsa etc.

What would you do?

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