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Using Twitter

A comprehensive, and simple, article on using Twitter for marketing.

The author, Heidi Cohen, says there are 5 ways to use Twitter to aid marketing. They are

1.Content Distribution

2.Commerce Support

3.Advocacy

4.PR Support

5.Research Enabler

Further she suggests 4 metrics to evaluate your Twitter plans

1. Followers

2.Conversations

3. Brand Improvement

4. Lead generation/Sales retention

She has some good points that explain these in more detail.

Worth a read, given everyone seems to be Twittering!!

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