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New new

When I was new in the business one of the frequent asks that agencies would dread, was ‘starbursts’.

Some junior client believed that showing a Starburst, usually with FREE or NEW in it was the best way to attract attention. It came shortly after ‘make the logo bigger’.

This was part of agency lore.

Now that we are in the on-line world I think the new lingo is ‘can we have some animation?’.

Just got off a call where the client said ‘our customers get so many emails from us, we should put some animation  in the email so that it attracts attention’.

So rather than address the problem of over communication, the solution was ‘let’s get some animation’.

Led me to wonder if animation was the new NEW.

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