Home > Uncategorized > Social media for employees

Social media for employees

In this article in Forbes the author talks about how some companies are using Social Media to tap into or communicate with employees.

As employees are the face of the brand it is important that they understand what the company direction is. And conversely a company should know what it’s employees think and are saying. It is less about spying and more about participating.

I think as brand interactivity grows the need to manage all points of contact with consumers and ensuring the moments of truth are highly positive, we will see a growth in the use of employee communications. Not just as HR but as brand building opportunities.

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