Home > Uncategorized > Activities in recessions

Activities in recessions

A recent survey by ANA (Association of National Advertisers) among marketers states the obvious. In a recession marketers cut back on media budgets, production budgets and sponsorships.

What surprised me was that they maintain their investments in R&D and learning/testing. I wonder if the focus of R&D changes to finding cheaper alternatives to exisitng products than a blue skying approach.

Isn’t it irritating that research either reveals the obvious or states something without that next level of insight? Or maybe one needs to pay for that!!

Advertisements
Categories: Uncategorized Tags: ,
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: