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Disney + PC

What a cool idea.

Asus launching NetPal. A Disney co-branded PC.

When times are tough will we see more such initiatives.

Everyone knows the Nike+ipod tie up. But since then I have not heard too many.

In the IT space given that the product is merely a conduit to content I would expect many more content partnerships than that abound today.

Mobile phones are going that way, though they are more dependent on third party apps than a specific brand riding on it.

There were rumours of Dell launching lap tops with content pre bundled, but have not seen nor heard much since.

Digital TVs probably will throw up a slew of opportunities, as will tools like Kindle which sits squarely at the intersection of hardware and content.

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