Home > Uncategorized > Recession and loyalty

Recession and loyalty

Research report that says National brands in the US are seeing reduced brand loyalty.

I guess no surprise there given the economic challenges in the environment.

What I like is the smart moves by stores to create store brands that still gets the customers dollars, ensuring no store switch.

I wonder if this will the rise of store brands that give national brands a run for their money.

Imagine Wal-Mart starting some brands. That would be a scary move for many a brand manager.

Categories: Uncategorized Tags: ,
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: