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Brands in recession

There’s many a story of consumers trading down in a recession. This is seeing many brands resorting to promotions and the growth of store brands

And then there’s Apple.

It’s earnings reports, and market performance suggest a disconnect with the realities that seem to affect other brands.

This article by a financial columnist ascribes it to the power of the Apple brand. Defining it and consistently delivering to is a key reason for its continued success.

The most important element in the brand seems to be Steve Jobs, and what everyone is watching closely is the strength of Apple without Jobs.

But as long as they keep innovating at being simple, they have growth times ahead.

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