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Metrics and Religion

Great article that brings home the point about looking at the right metrics based on the objective.

Given the discussion on metrics wrt what to measure I think this article makes some great points using the church as the environment.

Focusing on the objectives, tracking movement to those, looking at sub segments are all great learnings.

If the church can talk about that, I imagine marketing firms should get it too!!

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Categories: Uncategorized Tags: ,
  1. August 5, 2009 at 12:35 pm

    Hi, great blog!

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