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What they don’t teach you at dental school

This article in WSJ points out the impact of the recession on dentists.

Many of them are seeing a drop in their business as patients cancel appointments. This is driving dentists to take up more aggressive marketing. And some are even using Twitter.

Amazing what adversity and new media combined can do.

  1. August 13, 2009 at 1:33 pm

    I agree and, while it is always preferable for the practice to ‘come to the marketing table’ willingly and enthusiastically, it may also be that those who are ‘dragged kicking and screaming’ may, to their surprise and delight, come to appreciate the value in using both internal and external marketing strategies to take control of the growth and composition of their practice.

    The online channels, from blogging to press releases to social networking sites, only add to the excitement, but also the challenge to correctly budget (time) and prioritize, as it can become a monumental distraction if not managed properly.

    My hat is off to all practices who embrace marketing as simply one more hat they must wear to be successful.

    Danny Bobrow

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