Home > Uncategorized > Is your marketing smart?

Is your marketing smart?

Almost in a strident refute of the survey that I posted in my earlier post is this essay in Ad Age where Dr Ronald Stampfl insists that when times are tough it is not cost cutting that yields dividends, rather smart marketing.

Using examples from Kohls to Hyundai to Carl’s Jr he makes the point that business can benefit and grow if they do the right things. Even spending more.

Now wonder how many marketers are given the freedom by their CFOs and/or have the courage to stand and be counted among the smart one.

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