Home > Uncategorized > No news is still good news

No news is still good news

A recent survey done, amongst marketers, in the US shows that they are still not keen on spending any money on advertising and marketing.

The language used still is around ‘cutting’

87% : focused on cost savings and spending reductions .

81% : reducing department travel and expenses;

74%: reducing advertising media budgets,

71%: challenging agencies to reduce internal expenses and/or identify cost reductions

64% : reducing advertising production budgets.

56% now, versus 32% a year ago : cut agency compensation

Sometimes reading about this stuff gets marketers who intend to get back into the spending game hold back wondering if they are reading it wrong. Rather not have the news…

Advertisements
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: