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No news is still good news

A recent survey done, amongst marketers, in the US shows that they are still not keen on spending any money on advertising and marketing.

The language used still is around ‘cutting’

87% : focused on cost savings and spending reductions .

81% : reducing department travel and expenses;

74%: reducing advertising media budgets,

71%: challenging agencies to reduce internal expenses and/or identify cost reductions

64% : reducing advertising production budgets.

56% now, versus 32% a year ago : cut agency compensation

Sometimes reading about this stuff gets marketers who intend to get back into the spending game hold back wondering if they are reading it wrong. Rather not have the news…

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