Home > Uncategorized > Building brands without advertising

Building brands without advertising

I have referred to this subject earlier in my blogs when I talked about companies like Infosys that built their brand without a multimillion dollar advertising budget.

This post gives a perspective on exactly how a small and medium business can do it from within.

It talks about 4 specific activities

1. Spread the message

2. Feed and nurture the intranet

3. Show the human side

4. Reap the rewards

Actually simple tips for companies of any size.

Detailed article here.

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