Home > Uncategorized > It’s not the size. It’s richness that matters.

It’s not the size. It’s richness that matters.

In a recently released survey by Dynamic Logic, the data shows that it is not the size of the ad, rather the position of it that is most conducive to generating awareness and purchase intent.

Similarly rich media with video content generated the most brand impact.

The worst performer was Flash. The most popular format today.

Among the words of advice from the findings are.

  • Try delivering a Rich Media with Video ad as the first ad exposure to your addressable online audience.
  • Think twice before making Simple Flash ads the centerpiece of a campaign. For every branding goal studied, a different rich media format was better than Simple Flash at getting results

The article containing more details is here.

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