Home > Uncategorized > Not quite what Apple intended

Not quite what Apple intended

Apparently the minimalist design of the Apple store and the products inside helped some burglars steal 23 Macbook Pros, 14 iphones and 9 ipod Touches in 31 seconds!!!

Obviously the strength of the brand makes it hugely attractive even to burglars. Unintended consequences of brand building. But more to add to the lore of the Apple brand!!

Read the article and watch the camera footage here!!

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