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Digital in China

An interview with my friend Chris Reitermann, President OgilvyOne China, on Digital advertising in China.

Essentially he talks about the move from advertising to content based partnerships. To that extent it is not unlike more developed markets.

A key difference probably is the greater flexibility available with properties in China.

The spend levels are still low but the pressure from clients is more around what can be done with Digital than the need for Digital.

It is a good chat. Hope you enjoy it.

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