Home > Uncategorized > Pampers case study from China

Pampers case study from China

This is a great story of how P&G learned from failure and invested in getting customer insights to create a success in China for their diapers.

Pampers is a global brand, but obviously believes that global brands need to be built on local foundations. As long as the essence of the brand is maintained local communication generates significantly greater returns than the savings in running global, read English, ads everywhere.

All the more important that the brand story is clearly defined so that the integrity is maintained universally.

Another example of P&G’s dedication to brands and their consumers.

Wear Pampers. Sleep better. So simple. So true.

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