Home > Uncategorized > My favourite marketing articles from the recent past: September 20, 2015

My favourite marketing articles from the recent past: September 20, 2015


Using social media to improve customer satisfaction : http://www.cio.com/article/2984024/social-networking/7-ways-social-media-can-improve-customer-satisfaction.html

Here’s how ‘Boring’ B2B businesses can get customers emotionally connected to their content marketing http://www.entrepreneur.com/article/250586

An effective content marketing campaign will increase your organic search traffic. Here is an article that shows how you can implement a solid content marketing strategy: http://searchengineland.com/content-marketing-works-230337

2 simple email marketing tricks you should be using: http://thenextweb.com/insider/2015/09/14/2-simple-email-marketing-tricks-you-should-be-using/

How luxury advertisers spend their holiday marketing budgets: https://www.luxurydaily.com/how-do-luxury-advertisers-spend-their-holiday-marketing-budgets/

Marketing Strategy to win elections in the US: http://www.hbs.edu/news/articles/Pages/chung-election-marketing.aspx

Calculating ROI from your social media efforts for b2b marketers: http://elevatoragency.com/how-to-prove-the-roi-from-your-b2b-social-media-efforts/

Before you hire that marketing consultant read this : http://www.entrepreneur.com/article/249540

Unilever finds that Social Media buzz drives sales: http://adage.com/article/digital/unilever-social-media-buzz-drive-sales/300426/

How to spice up your marketing collateral to engage your audiences quickly: http://www.marketingprofs.com/articles/2015/28481/six-ways-to-spice-up-your-marketing-collateral-to-quickly-engage-audiences

Use twitter chat to boost your business: http://www.business2community.com/twitter/boost-your-business-using-twitter-chats-01322706

Marketing Automation is not a replacement for a good strategy: http://www.business2community.com/marketing-automation/marketing-automation-is-not-the-silver-bullet-for-b2b-marketing-01322923

Great article that shows you global shoppers’ behaviour by country: http://www.pwc.com/gx/en/industries/retail-consumer/global-multi-channel-consumer-survey/survey-highlights.html

How digital natives will shape the future of work: http://www.huffingtonpost.com/anne-loehr/how-digital-natives-will-_b_8113462.html?ir=India&adsSiteOverride=in

Identifying your best social media influencers: http://www.searchenginejournal.com/identify-best-socialmedia-influencers/140074/

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